SARRAN YOUKONGDEE

A visionary artist celebrating the spirit of Asian women.

As an outsider looking in, I was raised during a time when my family was on the brink of falling apart. In hindsight, my childhood would have been incomplete without the remarkable presence of one woman—my mother. With unwavering strength, her hands held our family together and led us toward a better life. Deep inside, I was profoundly moved and endlessly grateful. This emotional journey became the heartbeat of the SARRAN brand—empowered and inspired by the essence of womanhood.

” I CHANNELED MY HEART AND SOUL
OF HONOURING TO ALL ASIAN WOMEN
THROUGH MY PIECES OF ART-TO-WEAR. “

In traditional Asian society, women and gender equality rarely stood on equal footing. For generations, power and decision-making were shaped by the hands of men—seen as default leaders, always at the forefront.

Yet, time reveals truth. Every family faces trials, but it was my mother’s extraordinary resilience and maternal grace that shaped the person I am today. Her quiet strength left a lasting impression on me. And while gender equality is now a global conversation, I believe that beyond equality, women deserve to be treated with dignity, honor, and admiration.

This belief is the soul of SARRAN—a brand born from the fusion of my creative vision and the timeless values of Asian womanhood. Each jewelry piece is not just a design, but a wearable artwork—a tribute, an expression, an “Art-To-Wear”.

I firmly believe that no matter her background or culture, every woman is worthy of grace, respect, and beauty. At SARRAN, we hold one truth above all:
“Every woman deserves elegance.”